Engage360 – Social Media Analytics & Forecasting

Organization & Duration

The Thriving Child Case Study | 7 Days

Techniques & Tools

• ARIMA Forecasting, Sentiment Analysis, K-Means Clustering, A/B Testing
• Python, Power BI, scikit‑learn, NLTK

Key Outcomes

• Forecasted 30‑day engagement trends with stable confidence.
• Identified optimal post types and peak engagement periods.
• Built an AI‑powered prediction engine for content performance.

Insights

• 30‑day engagement trends forecasted using ARIMA → improved post scheduling accuracy.
• K‑Means clustering revealed peak engagement during evenings and weekends.
• Sentiment + A/B testing identified the best content types and timing strategies.

Business Impact

Engage360 provides a complete analytical framework for social media growth. By combining forecasting, clustering, and sentiment analysis, the system helps brands optimize posting schedules, improve content strategy, and maximize engagement.